Google Privacy Series: Good To Know Part 2
Google has released a new web campaign specifically to help businesses and consumers get a better understanding of Privacy and the Internet. It is called the Good to Know series and we will be posting elements of it here as a short series of blog posts throughout the course of the week. So much misinformation has been put on the Internet about personal privacy, confusing the public (both on purpose to manipulate public opinion and at times manipulate stock prices) that Google went out of their way to actually present helpful and accurate information. Many thanks and kudos to Google for putting this together.
Good to Know Part 2 – Your Data on the Web
… and how it makes websites more useful
Say you go to the same coffee shop every morning for a latte and the same barista makes it for you every day. Chances are he’ll know your order before you even walk through the door. Websites, including Google, have learned a lot from this relationship. We’ve learned that we can serve you better if we get to know you better.
When the web first started, it was a set of static pages that looked the same for everybody. Nowadays, the web has become even more useful because websites can know something about you that helps them guess what you would like to view. For example, they can remember whether you want them in English or French, can suggest books or movies you might enjoy based on what you’ve viewed in the past, and can store your delivery address ready for your next purchase.
There are many clues that websites can use to guess your preferences, including cookies, IP addresses, and signing in with an account.
This blog had previously mentioned means of protecting client computers by clearing cookies and browser cache. This is another great write up on the topic.
Click on the links below to get more details on Google Good to Know Your Data On The Web site to see the other topics and descriptions in this category: