Well, I have reconstructed my website again. This is the official launch. I am thrilled with it, since I am trying some newer design techniques and they are working out better than expected. These changes will allow people to access the pages faster and access more information without waiting for their pages to draw.
Understanding what a client wants is only part of the formula in building a website for my clients. Understanding the kinds of work they do, who they currently sell to, and what direction they want to move their audience are other aspects.
Developing sites over the past ten years allowed us to built on a wealth of design knowledge, techniques, and tools which translate into better marketing and revenue for our clients. The power and value of a website can greatly enhance the marketing of every individual, company and organization.
A fundamental aspect of a website is exposure to a search engine’s results. Placing a business on the first page of Google can expose them to an entire generation of people who only use the web for research, buying ideas, and general information. If those marketing objectives are not designated and considered before designing a site, then the entire purpose of the site may miss the purpose. In fact, a poorly designed site can turn their audience away!
Clients in the service industry; dry cleaning, law firms, retail stores and computer repair spend almost too much time trying to figure out HOW to get people to walk through their door. If they can actually get someone to look at their website, the last thing they want is to turn those people away through slow load times, confusing navigation or even confusing use of language.
Giving the wrong impression through a website not only diverts potential clients away from your site, but it also encourages alternative retailers.