Google has released a new web campaign specifically to help businesses and consumers so they can have a better understanding of Privacy and the Internet. It is called the Good to Know series and we will be posting elements of it here as a short series of blog posts throughout the course of the week. So much misinformation has been put on the Internet, confusing the public (both on purpose to manipulate public opinion and at times manipulate stock prices) that Google went out of their way to actually present helpful and accurate information. Many thanks and kudos to Google for putting this together.
Good to Know Part 3 – Your Data On Google
… and how it makes Google services more useful
Knowing a little bit about you can help make Google products better, both for you and for others. By understanding your preferences we can ensure that we give you the search results that you’re looking for, and by analyzing the search logs of millions of users in aggregate, we can continually improve our search algorithm, develop new features, keep our systems secure and even predict the next flu outbreak.
When it comes to the way that we look after your data on Google, our approach is based on transparency, control and security.
We have five privacy principles that describe how we approach privacy and user information across all of our products:
- Use information to provide our users with valuable products and services.
- Develop products that reflect strong privacy standards and practices.
- Make the collection of personal information transparent.
- Give users meaningful choices to protect their privacy.
- Be a responsible steward of the information we hold.
A quick video of the features for privacy settings and options within Google services:
Here are direct links to more on the details of how Google uses, stores and protects your privacy: